5 Indoor Signage Tips for Building a Strong Brand
For restaurants, hotels, real estate agencies and other professional offices, cohesive branded interior signs are crucial for making a great first impression on visitors. Whether they’re looking for directions, information or just want to feel like they’re in the right place, the right signage can help them connect with your brand and make a decision about whether or not they’ll become a customer.
According to South Houston Indoor Signs When someone enters your office, they’ll naturally look down to see what kind of flooring you have. That’s why customized floor decals are perfect for directing people to where they need to go. The key is to create a design that’s both eye-catching and easy to read from all different angles. The best way to do this is by using high-contrast colors and simple fonts that are clear from both a distance and close up.
Signage with Logos
Creating a consistent brand image throughout your building is important for establishing trust and loyalty in your customers. Branded indoor signage is a simple way to do this by displaying your logo in places like entryways and waiting rooms. It’s also a great way to communicate your mission and values to your employees.
Displays with Customizable Content
The future of indoor signage is largely digital. That means that you can change your messages on a regular basis to keep your audience engaged and updated on new products, services and events that are happening in your company. The options for this kind of signage are endless and can include everything from video walls to transparent LED screens to interactive kiosks.
Responsive displays can be used to show the most relevant information based on the current time or season. They can also be used to promote specific products or sales that are running for a limited time. This type of signage can be a cost-effective way to increase your marketing impact while still keeping your customer base informed.
Your indoor signs should be helpful to your customers, not just for branding purposes but also to meet compliance regulations. For instance, the Americans with Disabilities Act requires that your business provide directional signage for handicapped-accessible areas and other important facilities. By utilizing ADA-compliant signs, you can avoid hefty fines while helping your customers navigate your business with ease.
The world is becoming more environmentally conscious every day, and your business can demonstrate its commitment to sustainability with a variety of custom interior signs that feature a natural theme. These types of signs are a great way to reassure your customers that you care about the environment, and they can also be a fun way to show off your company’s unique style.
If you are interested in implementing a new kind of indoor signage in your Irvine, CA office, lobby or FW Warehouse environment, contact the team at Superior Signs and Graphics. We’re here to help you find the right solution for your business and your budget.